Nowadays, it makes sense for a business
owner to walk an extra mile to ensure a successful future for his company and
products. If you think spending after product promotion and online campaigns
will do the needful to boost sales, its time you do a rethinking. While you
need to use innovative strategies to sell products and retain customers, it is
equally important to take preventive steps to save your products from
duplication. There are instances of several MNCs as well as mid-level companies
that have lost billions to the ever growing racket of piracy. From medication
to apparel, counterfeit product makers have spread to several sectors and their
skill at replication has become only stronger over the years.
When counterfeit products that look
similar to the products made by your company are released in market, it makes
things tough for customers. They may be fooled into buying fake products that
may make them feel deceived. They may switch to other manufacturers in future
and your customer base may decline. Needless to say, as a business owner this
can be a disaster for you. To safeguard your products from duplication racket,
you can resort to hologram technology. Nowadays, a lot of businesses make use
of this technology to thwart efforts of piracy rackets.
When the products made by your company are
embossed with hologram seal, strip or labels, they become easily
distinguishable by all. Even an old person without much exposure to technology
can identify a hologram labeled product from a fake lookalike that lacks the
labeling. Once hologram labels stickers are embossed on surface of product
cartons, packs or containers they cannot be taken off without peeling the
surface. This literally makes efforts at duplication futile.
Another advantage you get from hologram
print technology is they can be used with your present packaging style. Whether
your products are sold in plastic, paper or cardboard based packs, hologram
embossment can be done. You need not make any major modification to the way
your business products are packed. These labels and stickers can be produced in
various sizes and styles. Professional hologram print service agencies can
customize the labels for your business so that they become inimitable.
However, if you want to go one step
forward and ensure total safety for your products, opt for 3D Hologram based labels and strips. This has caught up with
manufacturers who do not want to lose revenue to piracy rackets at all. In 3D Hologram
technology, a regular 2 dimensional label is printed and embossed on a product
surface. However, the embossment is done with high tech laser ray that makes
the label reflect multiple hues and generate an illusion of 3rd
dimension.
You need to find out suitable companies
that offer latest hologram print enabled services for clients. You can find
some such entities with the aid of social media platforms these days. When you
approach a company for first time, ask for a few samples and references. Only
after you are convinced of its capability and reliability, sign up for
services.