Sunday, June 28, 2009

Holographic Packaging Impacts Sales

There is no doubt about the fact that packaging has a direct impact on sales-an attractive packaging can surely influence consumer's perception of the product and build brand recognition. There is again no doubt about the fact that incorporating holography onto package design is a wonderful way to make your package look attractive and authentic, thereby increasing sales. The question is whether incorporating holograms on package is expensive or not.

Companies have today come to the conclusion that holographic packaging indeed heightens the success of new product launches, helps to differentiate their products at the point of purchase, allow brand owners to gain market share, retain their leading market position by establishing a stronger brand identity.

The tamper evident holographic labels usually have a "dots" release pattern or words VOID, OPENED, etc. showing tampering. Under normal circumstances, the release pattern will appear when the label is removed after the label has been applied. However, there are certain conditions under which the tamper evident feature can be inadvertently activated during the process of affixing the label.

Sunday, June 21, 2009

Hologrammatic Seals Prove Authenticity.

Branding is an important part of marketing. This is the step you take to give your product an identity, a name by which people will remember it by. Giving a catchy or classy name largely depends on what your product is for and what it looks like. Having said this, labeling your product is another important pace prior to launching it to the market, and this procedure is made easy by sticker printing.

Holographic labels manufactured by lasersec using different techniques of coating, finishing and embossing. Lasersec is the perfect place to avail tailor-made holograms at most affordable prices. Holographic PVC

Sticker printing offers good labels with plenty of options. It’s important to make the most out of these four factors to give your product the label that suits it. Holograms are those shiny, metallic patterns with ghostly images floating inside them that help to defeat counterfeiters: they're very hard to reproduce so they help to stop people printing illicit copies of banknotes. Credit cards usually have holograms on them too and software packages also frequently have hologrammatic seals to prove their authenticity.

Laser Sec security hologram stickers also give your company logo, product or special promotion a distinctive look, which will enhance your image.